Jobs

11 Jan 2023

Brand Ambassador- Havana Club

Specialism advocacy, Brand Ambassador, Marketing, Music, On Trade, Premium Spirits, Rum, Street Culture

Location London & South

Salary Competitive + exceptional benefits package including pension and bonus

Are you a rum aficionado or a premium spirits expert with a strong passion and energy for the vibrant drinks trade? We are seeking out the very best ambassadorial and advocacy candidates for a tremendous Brand Ambassador opportunity leading the iconic Havana Club brand for Pernod Ricard UK.

Pernod Ricard, is a leading company in the global wines and spirits industry with over 19,000 employees globally. They own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur, Mumm and Perrier-Jouët champagnes as well Jacob’s Creek, Brancott Estate and Campo Viejo wines.

 

Your main responsibilities as Brand Ambassador:

  1. Street Culture Leader – Havana Club has a vision to become an icon of UK street culture. You will work with the brand team to build the culture strategy, and lead grassroots activation across street culture music, fashion, and trends – building up a network across the UK. This makes up 50% of the Havana Ambassador role.
  2. Being Responsible: You will manage the drinks strategy, education (internally and externally) and advocacy across all channels and events. You will act as a company spokesperson on drinks and be responsible for creating trailblazing content and globally recognised initiatives on drink strategies and seeding brands
  3. Networking: You will have the ability to build strong cross-functional, influential, advocacy networks based on our target consumer and trade influencers, whilst keeping an on-going network with the next generation of bartenders per brand.
  4. Category Specialist: You will be a specialist Brand     Ambassador in the Rum category driving advocacy and engagement, helping to deliver the growth of the brands through specific brand KPI’s across Commercial and Marketing. You will be instrumental to the development of your brands and work in alignment with the brand strategies driving growth and brand equity.

 

Requirements

A strong background in ambassadorial, advocacy or marketing in the drinks industry

An established network in the London On-Trade

Passion, energy and dynamism for delivering exceptional consumer and customer experiences

A confident and friendly persona to engage with customers and work internally across marketing and commercial functions.

Specific knowledge of the rum category is advantageous

Commercial understanding

Be in tune with current cultural trends including street culture, music etc…

Educated to degree level

 

Candidates must be based and eligible to work in the UK for this opportunity. Please provide your CV (in word format) and current remuneration with your application.

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